Picking Big ‘Peers’ to Set Pay

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Published in The Wall Street Journal August 17, 2009 by Cari Tuna

Tootsie Roll Industries Inc. posted $496 million in sales last year. At Kraft Foods Inc., sales totaled $42.2 billion, about 85 times as much. Yet Tootsie Roll considers Kraft a “peer” when deciding how much to pay its top executives.

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