Companies Reset Goals for Bonuses

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Published in the New York Times April 18, 2009 by Jonathan D. Glater

When executives have a tough time meeting their performance goals, a growing number of companies are moving the goalposts for them.

Instead of paying bonuses to top executives when revenue or profits rise — less and less likely in this dark economy — companies have disclosed plans to offer awards based on other measures of success. A bonus may be more attainable if based, say, on preserving cash flow.

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