An Executive Who Ruled From Afar and Walked Away Rich


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Published in The New York Times October 5, 2009 by Julie Creswell

New employees at the headquarters of the Simmons Bedding Company got a little book containing 84 sayings of their boss, Charlie Eitel.
Saying No. 1: “In order to create a viable vision you must answer one very fundamental question, ‘What do you really want?’ ”

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