Bob Malandruccolo

Bob Malandruccolo

Bob Malandruccolo is a Consultant with Grahall, LLC. He is a consultant to executives, sales leaders and sales compensation steering committees. He specializes in all aspects of sales force effectiveness including sales compensation, lead generation, sales force sizing, customer segmentation, sales roles design, forecasting, goal setting, training and sales automation.

He has over twenty-five years of practical business, management and consulting experience in sales and marketing and is the principal owner of Sales Force Effectiveness Consulting. Bob has worked with a broad range of clients from Fortune 100 corporations to small, closely-held firms with special emphasis on sales and marketing process implementation. He has worked closely with his clients through hundreds of successful engagements and implementations across multiple industries.

Prior to joining the firm, Bob was a Principal in Mercer’s Human Capital Business, specializing in Sales Effectiveness. Prior to joining Mercer, Bob served as a consulting practice manager in a firm that provides sales and marketing effectiveness training and consulting to high-tech companies. Earlier, Bob founded and managed a consulting firm based on his extensive technical sales experience with a multinational chemical company. He has also taught courses in management strategies at Governors State University of Illinois.

Mr. Malandruccolo is a frequent speaker on such topics as sales compensation and sales force sizing. Recently, he presented “Sales Compensation Design” sponsored by Best Practice Institute and was cited as the “Ask the Expert” in World@Work’s Sales Compensation Quarterly.

He received a Bachelor of Science in chemical engineering from Northwestern University and completed his MBA studies at the Weatherhead School of Management at Case Western Reserve University. He completed several post-graduate courses in the Business Economics Ph.D. program at the University of Illinois at Chicago toward a doctrine in Game Theory.